The Weather Company, an IBM Business

Get access to the world’s most accurate, precise and trusted weather data

Advertising solutions from The Weather Company

The Weather Company powers new possibilities of decision making, informed by billions of data sources, and enabled by the world’s best cognitive technology to help our clients plan, target and make better decisions. Now, as part of IBM’s Watson Content and IoT Platform, we’re enhancing our suite of innovative solutions to help marketers turn data into actionable intelligence.

Featured consumer experiences to help you make decisions


The Weather Channel Online

The Weather Channel provides national and local forecasts for cities, as well as radar maps, severe weather coverage and news stories to help with daily planning.

Weather Underground

Weather Underground is known for its alternative outlook on weather and reliable, localized forecasts from its personal weather station community.

The Weather Company Apps

We build some of the top apps for smartphones, tablets and emerging platforms — including the world’s most downloaded weather app.

Media & Entertainment

We want to make you look great on TV. And on every other screen, too. Our suite of television, mobile and online products allow weather stations and broadcasters to choose from among the most advanced sets of weather data, broadcast production tools and visualization features for any platform ever created.

Energy & Utilities

Our products for Energy & Utilities deliver accurate weather forecasting that improves trading decisions as well as long-range generation, transmission and distributions planning. The industry’s most reliable, easy-to-use and web-based forecasts; long-range outlooks; and historical data allow our clients to succeed.


Power your generation forecasts for wind and solar with our unique atmospheric forecast and power conversion model.


Make better decisions with weather data

The Weather Company, an IBM Business, offers the most accurate weather forecasts globally with personalized and actionable insights to millions of consumers and thousands of businesses. Our solutions connect newscasters, airline pilots, energy traders, insurance executives, state agency employees, retail management and more to the weather intel they need, on any device. We aggregate the deepest, richest data sets — both business and consumer — to deliver personal, reliable and actionable weather information, analytics and insight.


Featured business solutions that leverage weather data


Weather Alerts for Engagement

Deliver personalized messages to your customers via email, SMS or your existing messaging system to help them avoid weather-related disruptions.

Weather Data Packages

Use actionable weather-based insights in your business processes to optimize operations, reduce costs, improve safety and uncover new revenue opportunities.

Energy Trader

A weather decision support platform that provides a comprehensive global view of the latest 15-day forecast, including dynamic alerts and notifications.

Weather Alerts for Worker Safety

Deliver localized, timely and pre-built alerts to notify field workers of weather dangers instantly on their mobile devices.

Weather Data for Advanced Analytics

Blend weather data with other business data for a better understanding of weather patterns and to predict the impact on business.

Power Generation Forecasts

Power your generation forecasts for wind and solar with our unique atmospheric forecast and power conversion model.